Privacy and Security Statement

Information we collect
In order to operate the ProFit Optix services, ProFit Optix must ask you to provide us with information about yourself and your credit or debit account.   The information we request includes your name, address, email address, credit card and pin  account information.

Updating account information
ProFit Optix will not modify your information without your permission, except in the case of correcting an obvious error (such as your zip code).   You are responsible for keeping your financial account information with the enrolled account up to date.   You may update or correct your information at at  any time.

Information we may disclose
ProFit Optix may only disclose information on purchases that you make to our management and staff as permitted or required by law, including companies that perform marketing services for us or with whom we have joint marketing agreements.  Information will normally be limited to name, address and/or email address.

Third parties
At ProFit Optix, maintaining your trust and confidence is our top priority.   We do not sell or rent non-public personal information about our accounts or former accounts.  We do not share non-public personal information about our accounts or former accounts with non affiliated third parties except where required or permitted by law.   We carefully manage and safeguard information among our companies and affiliates.

We restrict access to your non-public information to those employees or affiliates who need such information in order to provide products, customer or collection services.   In compliance with federal regulations, we maintain physical, electronic, and procedural safeguards designed to guard and prevent misuse of your non-public personal information.

Notification of Changes
ProFit Optix may revise its privacy policy from time to time.   If we are going to use or disclose your personally identifiable information in a manner materially different from that stated at the time we collected the information, you will have a choice as to whether or not we use or disclose your information in this new manner.   Any material changes will be effective only after we provide you, via e-mail, with at least 30 days notice of the amended Privacy Policy.  If you have cancelled your account, you will not be contacted with notification of the amended Policy and your personal information will not be used or disclosed in this new manner.

We will post the amended Privacy Policy prominently on our website so that you are aware of what information we collect, how we use it and under what circumstances, if any, we may disclose it.

Customer Service Correspondence
If you send us correspondence including e-mails and faxes, we retain such information in the records of your account.   We will also retain customer service correspondence and other correspondence from ProFit Optix to you.   We retain these records in order to measure and improve our customer service and to investigate potential fraud and violations.   We may, over time, delete these records as permitted by law.
If you have questions or concerns regarding any information in this privacy policy, please contact Customer Service.

HIPAA Notice


The terms “you” and “your” as used herein refer to the individual consumer whose protected health information concerning their eye care may come into the possession of the optical laboratory.  The term “we,” “our” and “us” as used herein refer to the Laboratory named above.

We are obligated by law to give you notice of our privacy practices. This Notice describes how we protect your health information and what rights you have regarding it.


A. Treatment, Payment, and Health Care Operations
The most common reason why we use or disclose your health information is for treatment, payment or health care operations.

  1. Treatment - Examples of how we use or disclose information for treatment purposes are: taking information related to your vision correction needs, such as lens prescription, lens type, frame type, and your identity, which information we receive from orders of the eye care professional from whom you order eye care products, and using that information to prepare your vision correction products in accordance with such orders, or disclosing such information to other labs which assist us in fulfilling such orders.
  2. Payment - Examples of how we use or disclose your health information for eye care professional or vision care plans, or other sources of payment; preparing and sending bills or claims; and collecting unpaid amounts (either ourselves or through a collection agency or attorney).
  3. Health Care Operations - “Health care operations” mean those administrative and managerial functions that we have to do in order to run our laboratory.  Examples of how we use or disclose your health information for health care operations are: financial or billing audits; internal quality assurance; personnel decisions; participation in managed care plans; defense of legal matters; business planning; and outside storage of our records. We routinely use your health information inside our office for these purposes without any special permission. If we need to disclose your health information outside of our office for these reasons, we will not ask you for special written permission.

B.  Uses and Disclosures for Other Reasons without Permission
In some limited situations, the law allows or requires us to use or disclose your health information without your permission. Not all of these situations will apply to us; some may never come up at our lab at all. Such uses or disclosures are:

  • when a state or federal law mandates that certain health information be reported for a specific purpose;
  • for public health purposes, such as contagious disease reporting, investigation or surveillance; and notices to and from the federal Food and Drug Administration regarding drugs or medical devices;
  • disclosures to governmental authorities about victims of suspected abuse, neglect or domestic violence;
  •  uses and disclosures for health oversight activities, such as for the licensing of doctors; for audits by Medicare or Medicaid; or for investigation of possible violations of health care laws;
  • disclosures for judicial and administrative proceedings, such as in response to subpoenas or orders of courts or administrative agencies;
  • disclosures for law enforcement purposes, such as to provide information about someone who is or is suspected to be a victim of a crime; to provide information about a crime at our office; or to report a crime that happened somewhere else;
  • disclosure to a medical examiner to identify a dead person or to determine the cause of death; or to funeral directors to aid in burial; or to organizations that handle organ or tissue donations;
  • uses or disclosures for health related research;
  • uses and disclosures to prevent a serious threat to health or safety;
  • uses or disclosures for specialized government functions, such as for the protection of the president or high ranking government officials; for lawful national intelligence activities; for military purposes; or for the evaluation and health of members of the foreign service;
  •  disclosures of de-identified information;
  • disclosures relating to worker’s compensation programs;
  • disclosures of a “limited data set” for research, public health, or health care operations;
  • incidental disclosures that are an unavoidable by-product of permitted uses or disclosures;
  • disclosures to “business associates” who perform health care operations for us and who commit to respect the privacy of your health information;

C.  Other Uses and Disclosures - Permission Required

  • We will not make any other uses or disclosures of your health information unless you sign a written “authorization form.”  The content of an “authorization form” is determined by federal law. If we initiate the process and ask you to sign an authorization form, you do not have to sign it. If you do not sign the authorization, we cannot make the use or disclosure. If you do sign one, you may revoke it at any time unless we have already acted in reliance upon it. Revocations must be in writing.  Send them to the office Contact Person named at the beginning of this Notice.

The law gives you many rights regarding your health information. You can:

A.  Ask to Restrict

  • ask us to restrict our uses and disclosures for purposes of treatment (except emergency treatment), payment or health care operations. We do not have to agree to do this, but if we agree, we must honor the restrictions that you want.  To ask for a restriction, send a written request to the office Contact Person at the address, fax or e-mail shown at the beginning of this Notice.

B.  Request to Communicate Confidentiality

  • ask us to communicate with you in a confidential way, such as by phoning you at work rather than at home, by mailing health information to a different address, or by using E-mail to your personal E-Mail address. We will accommodate these requests if they are reasonable, and if you pay us for any extra cost. If you want to ask for confidential communications, send a written request to the office Contact Person at the address, fax or E-mail shown at the beginning of this Notice.

C.  Inspection or Copies

  • ask to see or to get photocopies of your health information. By law, there are a few limited situations in which we can refuse to permit access or copying. For the most part, however, you will be able to review or have a copy of your health information within 30 days of asking us (or sixty days if the information is stored off-site). You may have to pay for photocopies in advance. If we deny your request, we will send you a written explanation, and instructions about how to get an impartial review of our denial if one is legally available. By law, we can have one 30-day extension of the time for us to give you access or photocopies if we send you a written notice of the extension. If you want to review or get photocopies of your health information, send a written request to the office Contact Person at the address, fax or E-mail shown at the beginning of this Notice.

D.  Request to Amend

  • ask us to amend your health information if you think that it is incorrect or incomplete.  We may deny this request if we did not create the PHI, unless you provide us a reasonable basis to believe that the originator of the PHI is no longer available to act on your request.  If we agree to your request, we will amend the information within 60 days from when you ask us. We will send the corrected information to persons who we know got the wrong information, and others that you specify. If we do not agree, you can write a statement of your position, and we will include it with your health information along with any rebuttal statement that we may write. Once your statement of position and/or our rebuttal is included in your health information, we will send it along whenever we make a permitted disclosure of your health information.  By law, we can have one 30-day extension of time to consider a request for amendment if we notify you in writing of the extension. If you want to ask us to amend your health information, send a written request, including your reasons for the amendment, to the office Contact Person at the address, fax or E-mail shown at the beginning of this Notice.

E. Accounting

  • get an accounting of the disclosures that we have made of your health information within the past six years (or a shorter period if you want). By law, the list will not include: disclosures for purposes of treatment, payment or health care operations; disclosures with your authorization; incidental disclosures; disclosures required by law; and some other limited disclosures. You are entitled to one such list per year without charge. If you want more frequent lists, you will have to pay for them in advance.  We will usually respond to your request within 60 days of receiving it, but by law we can have one 30-day extension of time if we notify you of the extension in writing. If you want a list, send a written request to the office Contact Person at the address, fax or E-mail shown at the beginning of this Notice.

F. Additional Copies of Privacy Notice

  • get additional paper copies of this Notice of Privacy Practices upon request. It does not matter whether you got one electronically or in paper form already. If you want additional paper copies, send a written request to the office Contact Person at the address, fax or E-mail shown at the beginning of this Notice.

By law, we must abide by the terms of this Notice of Privacy Practices until we choose to change it.  We reserve the right to change this notice at any time as allowed by law. If we change this Notice, the new privacy practices will apply to your health information that we already have as well as to such information that we may generate in the future. If we change our Notice of Privacy Practices, we will post the new notice on our Web site.

If you think that we have not properly respected the privacy of your health information, you are free to complain to us or the U.S. Department of Health and Human Services, Office for Civil Rights.  We will not retaliate against you if you make a complaint. If you want to complain to us, send a written complaint to the office Contact Person at the address, fax or E-mail shown at the beginning of this Notice. If you prefer, you can discuss your complaint in person or by phone.

If you want more information about our privacy practices, call or visit the office Contact Person at the address or phone number shown at the beginning of this Notice.